Marketing Manager

Job Title: Content Marketing Team Lead – SaaS Industry Focus

Job Summary:
We are seeking an experienced and strategic Content Marketing Team Lead to spearhead our content marketing and product marketing initiatives for US-based SaaS companies. The ideal candidate will lead a team of content creators, strategists, and marketers to develop and execute innovative, data-driven content strategies that align with our clients' business goals, enhance brand visibility, and drive customer acquisition and retention.

Key Responsibilities:

1. Strategy Development & Execution:
   • Develop and implement comprehensive content marketing strategies tailored to the SaaS industry.
   • Align content initiatives with overall business objectives, target audience insights, and buyer personas.
   • Define and track KPIs to measure the effectiveness of content and product marketing campaigns.
2. Team Leadership & Collaboration:
   • Lead, mentor, and manage the content marketing team, fostering a culture of creativity and excellence.
   • Collaborate with cross-functional teams, including product marketing, sales, and design, to ensure consistent messaging and branding.
3. Content Creation & Optimization:
   • Oversee the creation of high-quality content assets, including blogs, whitepapers, case studies, eBooks, videos, webinars, and newsletters.
   • Optimize content for SEO, engagement, and conversion, using insights from analytics tools and industry trends.
4. Product Marketing:
   • Work closely with product marketing to craft compelling product messaging and positioning for SaaS solutions.
   • Support product launches with tailored content strategies, including product pages, comparison guides, and customer success stories.
5. Market Research & Audience Insights:
   • Conduct market research to understand SaaS industry trends, competitor strategies, and target audience behavior.
   • Use these insights to craft content that resonates with key stakeholders and decision-makers.
6. Technology & Tools:
   • Leverage content management systems (CMS), marketing automation platforms, and analytics tools to streamline workflows and track performance.
   • Stay updated on emerging content marketing technologies and SaaS trends to maintain a competitive edge.

Qualifications:

• Proven experience in content marketing, product marketing, or a related role, preferably in the SaaS industry.
• Strong leadership and team management skills, with a track record of successfully leading and growing content teams.
• Exceptional written and verbal communication skills.
• Proficiency in SEO, content strategy, and marketing analytics tools (e.g., Google Analytics, HubSpot, SEMrush).
• Deep understanding of the SaaS business model and customer lifecycle.
• Analytical mindset with the ability to translate data into actionable insights.
• Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA preferred).

Preferred Skills:

• Experience with account-based marketing (ABM) and demand generation strategies.
• Familiarity with content formats like webinars, podcasts, and interactive media.
• Knowledge of emerging trends in AI and marketing technology.

Benefits:

• Opportunity to work with leading SaaS companies in the US market.
• Dynamic and collaborative work environment.
• Competitive salary, performance-based incentives, and professional development opportunities.

How to Apply:
If you are passionate about content marketing and product marketing in the fast-paced SaaS industry, we’d love to hear from you! Submit your resume, portfolio, and a brief cover letter detailing your experience and vision for content marketing success. Please e-mail this to prem@growthmechanics.in

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